Since 1948, BW James Jewelers has served thousands of customers with their engagement ring and jewelry needs. We strive to deliver the best possible engagement ring and jewelry purchase experience possible. We are honored to serve both the Cleveland/Chattanooga And Knoxville Tennessee metropolitan area's and the entirety of the United States. We have customers even as far as the west coast and are ready to help in our stores or virtually.

BW James is a member of two of the largest jewelry buying groups in the country. This allows us to offer the most competitive pricing and the highest quality products. We buy direct from our cutters and skip the middle man to pass the savings along to you. We our able to save our customers thousands. Unlike most chain stores and online websites, all of our diamonds are hand selected for brilliance (Yes, that's one of our buyers in the picture to the left). We even offer a best price guarantee and will match or beat most competitors prices if under the unlikely chance we are higher priced for a comparable product.*  

Finding the perfect engagement ring or jewelry item can be an overwhelming experience at times, so we are here to help make the process stress free. We know that jewelry represents love and life's most important moments, so we take the time to listen to your needs. Its not about making the sale here at BW James, its about empowering our customers to make an informed decision. We offer free custom design on all of our engagement rings, wedding bands and jewelry using state of the art 3D imaging and virtual try on. We even guarantee they will love it and for up to 90 days we will do what it takes to make sure your completely satisfied with your purchase even if we have to remake it or trade it in for something else.