Direct Diamond Importer. We buy Direct And Skip The
Middle Man And Pass The
Savings Along to You.
Best Prices Guaranteed 

One Hundred Percent % Trade In Guarantee
Free Lifetime Warranty

Fully Insured Fast Shipping  
Free Shipping Or In-Store Pickup

 30–Day "No Hassle" Returns On Online Stock Orders*
Or 90 Day Exchanges On All Orders.
Plus Free Shipping Back
To Us On Size Exchanges  

Reviews You Can Trust

More Five Star Google Reviews Than Any Other Jeweler In Tennessee. See why thousands in all 50 states  have
chosen BW James for their engagement ring, wedding band or other fine jewelry.  

See why this couple chose BW James Jewelers 

Family Owned Since 1948 
90 Day Love It Guarantee

Hi, I am Broderick. I am proud to say my great grandfather opened our first store in 1948, and for four generations and over 71 years we have been able to help thousands of happy customers with engagement ring, wedding band, and fine jewelry needs. I personally select our rings, diamonds, and other fine jewelry across the world to bring you the highest quality jewelry at the best prices, backed up with a free lifetime warranty. And a 90 day Love It Guarantee! Ethical and sustainable sourcing for our metals and gemstones is a paramount value to us. Me and my GIA trained staff would be honored to earn your business, online across the USA or in any of our jewelry store locations in Chattanooga-Cleveland or Knoxville Tn.