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How It Works 

Buying an engagement ring made stress free

Step 1: 
Explore Ring Ideas 

Browse our website for ring styles or if you have a ring idea in mind, pin it and share it with us during your appointment.   

Step 2: 
Budget And Additional Questions: 

Everyone has a budget, we can make most of our ring styles for any budget. We also offer payment plan options with up to 0% APR for 1 year and longer, with no down payment.* If you have any questions, you can set up a call, virtual, or in-store appointment with a ring specialist from our team.
* For qualifying applicants. 

  Book Appointment    

Step 3: 
Do you want to buy the ring in one of our stores or online? 

Option A: Purchase In-Store.
Come see us in person, we have diamond specialists in both store locations (Cleveland And Knoxville TN) that are excited to meet you and will assist you through the entire process. You can make your appointment at this link.

  Book Appointment    


Option B:
 Purchase Virtually.
Purchase Virtually With A Team Member. With zoom or facetime, you can make a personalized appointment with one of our diamond specialists. Our diamond specialists are trained to assist through the entire process. You can make your appointment at this link. 
 

 Book Appointment     

Option C: Purchase Fully Online.  The Rose Collection
I: We have a curated selection of ready to ship styles- these rings come as shown including the hand selected and high quality natural diamond center stone.   

      Coming Soon         

II: Build your own custom ring and you can choose one of our many settings with preferred center stone size and gold color

Shop For Rings Online 

Trusted By Thousands Of Couples 

 

Why Buy From BW James 

Since 1948, BW James Jewelers has served thousands of customers with their engagement ring and jewelry needs. We strive to deliver the best possible engagement ring and jewelry purchase experience possible. 

Direct Diamond Importer 

We buy direct, cut out the middle man to save you thousands. 

 Hand Selected Natural Diamonds

We hand select the best diamonds for your ring to maximize your budget. 

We Care About Giving Back

A ring purchased from our store helps provide food, shelter, and clean water to hundreds of children in areas of the most need. 

Lifetime Warranty Options*

We provide a free limited lifetime warranty with all our rings that covers unlimited cleanings/polishing.  No store check's required. 

Have questions? Want to chat to a diamond expert? 

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