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423-790-7651

574 Paul Huff Parkway Cleveland, TN 37312 Our Store Hours: Mon-Fri 11am-7pm Sat 11am-5pm

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  • 574 Paul Huff Parkway Cleveland, TN 37312 Our Store Hours: Mon-Fri 11am-7pm Sat 11am-5pm
  • 423-790-7651

Exclusive: No Payments Required For 1 Year at 0% Interest Financing*

Beautiful Bride Collection Pear Vintage Diamond Ring Set .35ctw Beautiful Bride Collection Pear Vintage Diamond Ring Set .35ctw

Beautiful Bride Collection Pear Vintage Diamond Ring Set .35ctw

$1,399.00
Classic Diamond Four Prong Engagement Ring Classic Diamond Four Prong Engagement Ring

Classic Diamond Four Prong Engagement Ring

$2,599.00
14k Love Story Round Halo Diamond Bridal Set 1CTW 14k Love Story Round Halo Diamond Bridal Set 1CTW

14k Love Story Round Halo Diamond Bridal Set 1CTW

$2,199.00
Love Story Oval Halo Engagement Ring Love Story Oval Halo Engagement Ring

Love Story Oval Halo Engagement Ring

$3,299.00
14K Rose Gold Diamond Semi Mount Engagement Ring 14K Rose Gold Diamond Semi Mount Engagement Ring

14K Rose Gold Diamond Semi Mount Engagement Ring

$1,799.00
Love Story Pear Vintage Halo Diamond Engagement Ring Love Story Pear Vintage Halo Diamond Engagement Ring

Love Story Pear Vintage Halo Diamond Engagement Ring

$2,599.99

Most Trusted Jewelry Store

Best Price Guarantee, Lifetime Warranty, Over 4,000 Ring And Diamond Options

Lifetime Warranty And Lifetime Upgrades. Best Price And Quality Guaranteed. Direct Diamond Pricing. Mine To Cutter, Then To Our Store. We Skip Out The Middle Man To Save You Thousands Over Large Chain Jewelry Stores.

Ethically Sourced Earth Mined Diamonds. Every Ring Helps Someone In Need  

We Carry Only The Most Ethically Sourced Earth Mined And Conflict Free Diamonds. All Of Our Diamond Are Hand Selected To Ensure The Highest Quality Standards. A Portion Of All Of Our Jewlery Sales Goes Back To Support Local Tn Schools And Around The World.

Free Shipping And Risk Free 30 Day Returns On Online Orders

Free Shipping On All Orders And Free In-Store Pickup. If Your Looking To Purchase Off Our Website All Of Our Rings Are Shipped Free 2nd Day By UPS And Your Ordered Is Fully Insured For 110% Of The Value.

Top Fine Jewelry Gifts

Polar Fire Diamond Earrings White Gold Polar Fire Diamond Earrings White Gold

Polar Fire Diamond Earrings White Gold

$299.00
Classic Hoop Diamond Earrings Rose Gold

Classic Hoop Diamond Earrings Rose Gold

$249.99
14k 1/2 ctw Martini Set Diamond Stud Earrings 14k 1/2 ctw Martini Set Diamond Stud Earrings

14k 1/2 ctw Martini Set Diamond Stud Earrings

$599.00
Classic Hoop Diamond Earrings White Gold

Classic Hoop Diamond Earrings White Gold

$249.99
Fresh Water Pearl Stud Earrings Set In Silver Fresh Water Pearl Stud Earrings Set In Silver

Fresh Water Pearl Stud Earrings Set In Silver

$29.99
14k Martini Set 1ctw Diamond Stud Earrings 14k Martini Set 1ctw Diamond Stud Earrings

14k Martini Set 1ctw Diamond Stud Earrings

$1,599.00

Thousands Of Couples Have Chosen BW James
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Halo Style Rings

Classic Style Rings

Vintage Style Rings

Proposal Ready Rings

We Have Nearly 200 5 Star Google Reviews! But Don't Take Our Word For it! Here's What Our Customers Think:

I went there looking for engagement rings and have had nothing but excellence with them. They are very nice and extremely helpful. In fact, they even saved me more money than any other store in east Tennessee. I would recommend them to any and everyone; they are amazing!

Hunter Stokes

LOVE LOVE LOVE LOVE BW JAMES!!!!! My engagement ring was bought there and my ring is outstanding!!!!!!!!! I am so in love with it. Every time I go in there customer service is amazing! Always doing business with them!

Mikiah Treece

Buying a ring can be stressful, but the salesmen who helped me were very knowledgeable and easy to work with. They helped me find a ring in my price range without making compromises to the quality of ring I was there to buy.

Cody Godfrey

The best buying experience I have had in a long time. My fiancee and I were helped within seconds of being in the building and the sales rep was so willing to help. Much like being around long time friends.

Wayne Stowers

Phenomenal staff that goes above and beyond at their jobs. They don’t push you like other jewelry companies do. You will always be greeted with a huge smile from everyone there.

Bobby Towne

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