"I went there looking for engagement rings and have had nothing but excellence with them. They are very nice and extremely helpful. In fact, they even saved me more money than any other store in east Tennessee."

Hunter Stokes

"LOVE BW JAMES!!!!! My engagement ring was bought there and my ring is outstanding! I am so in love with it. Every time I go in there customer service is amazing! Always doing business with them!"

Mikiah Treece

"Phenomenal staff that goes above and beyond at their jobs. They don’t push you like other jewelry companies do. You will always be greeted with a huge smile from everyone there."

Bobby Towne