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Lifetime Warranty, Free Shipping, Best Price Guarantee, Lifetime Trade-Ups

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423-790-7651

574 Paul Huff Parkway Cleveland, TN 37312 Our Store Hours: Mon-Fri 11am-7pm Sat 11am-5pm

Best Price Promise

We Skip The Middle Man To Save You Thousands

Hand Picked Diamonds

Payment Plans Options

BW James is a member of two of the largest jewelry buying groups in the country. this allows BW James to offer the most competitive pricing and the highest quality products. We buy from our cutters and skip the middle man and pass the savings along to you. We our able to save our customers thousands. Unlike most chain stores and online websites all of our diamonds are hand selected for brillance.

Shop In-Store Or Online

Free In-Store Pickup

Free 2nd Day Shipping

4,000 Ring Options

Want to Shop In-Store? Come in to our Cleveland Tn location and browse over 4,000 ring options. Want to shop online, browse our top styles and have it shipped free to your doorstep. Plus 30 day returns and 90 day exchanges on online orders to make sure your happy with your order.

Free Lifetime Warranty

Free Accent Diamond Replacement For Life*

Free Ring Sizing

Free Cleaning And Inspection

 Limited lifetime warranty.* This covers loss side or accent diamonds, prong tightening, cleaning, sizing, upgrades and more.

We Have Nearly 200 5 Star Google Reviews! But Don't Take Our Word For it! Here's What Our Customers Think:

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Risk Free Retail, Free Shipping, Lifetime Warranty, Top Notch Quality Spend $x to Qualify for Free Shipping You Have Achieved Free Shipping Free Shipping On All Orders Lifetime Warranty, Free Shipping, Best Price Guarantee, Lifetime Trade-Ups