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⭐⭐⭐⭐ ⭐ Rated Exceptional (5.0 Stars based on 30,000+ Customers) Family Owned Since 1948

How It Works 

How It Works 

Buying an engagement ring made stress free

Step 1: 
Explore Ring Ideas 

Browse our website for ring styles or if you have a ring idea in mind, pin it and shareit with us during your appointment.   

Step 2: 
Budget, Customization, Additional Questions: 

Everyone has a budget, we can make most of our ring styles for any budget. ($899-$20,000+) We also offer payment plan options with up to 0% APR for 1 year and longer, with no down payment.* We can help with customizing the ring to fit your style preferences, and can even custom make a style from scratch.  If you have any questions, you can set up a call, virtual, or in-store appointment with a ring specialist from our team.
* For qualifying applicants. 

  Book A Complementary Ring Design Consultation  

Step 3: 
Do you want to buy the ring in one of our stores or online? 

Option A: Purchase In-Store.
Come see us in person, we have diamond specialists in both store locations (Cleveland And Knoxville TN) that are excited to meet you and will assist you through the entire process. You can make your appointment at this link.

  Book Appointment At Our Store    

Option B:
 Purchase Virtually.
Purchase Virtually With A Team Member. With text, call, zoom, or facetime, you can make a personalized appointment with one of our diamond specialists. Our diamond specialists are trained to assist through the entire process. You can make your appointment at this link. 

Shop For Rings With Our One Of Our Engagement Ring Experts   

Option C: Purchase Fully Online.  The Rose Collection
I: We have a curated selection of ready to ship styles- these rings come as shown including the hand selected and high quality natural diamond center stone.   

Browse Now

II: Build your own custom ring and you can choose one of our many settings with preferred center stone size and gold color

Shop For Rings Online 

Trusted By Thousands Of Couples 


Why Buy From BW James 

Since 1948, BW James Jewelers has served thousands of customers with their engagement ring and jewelry needs. We strive to deliver the best possible engagement ring and jewelry purchase experience possible. 

Direct Diamond Importer 

We buy direct, cut out the middle man to save you thousands. 

 Hand Selected Natural Diamonds

We hand select the best diamonds for your ring to maximize your budget. 

We Care About Giving Back

A ring purchased from our store helps provide food, shelter, and clean water to hundreds of children in areas of the most need. 

Lifetime Warranty Options*

We provide a free limited lifetime warranty with all our rings that covers unlimited cleanings/polishing.  No store check's required. 

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Have questions? Want to chat to a diamond expert? 


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