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Family Owned Since 1948

  • Best Prices Promise. We Skip The Middle Man To Save You Thousands 
  • Direct Diamond Importer 
  • Hand Picked Diamonds 
  • Lifetime Warranty 
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COMPETITIVE ADVANTAGE. Direct Diamond Importers

BW James Jewelers is a member of two of the largest jewelry buying groups in the country. This allows us to offer the most competitive pricing and the highest quality products. We our able to save our customers thousands. Our experts buy directly from our cutters, and factory's  to skip the middle man and pass the savings along to you.  Unlike most chain stores and online websites, all of our diamonds are hand selected for brilliance.

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Our Family To Yours...Across the USA.

Since 1948, BW James Jewelers has served thousands of customers with their engagement ring and jewelry needs. We strive to deliver the best possible engagement ring and jewelry purchase experience possible. We are honored to serve both the Cleveland/Chattanooga And Knoxville Tennessee metropolitan area's and the entirety of the United States. We have customers even as far as the west coast and are ready to help in our stores or virtually on our website, and even by phone.  

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Risk And Stress Free Shopping With No Limits   

Finding the perfect engagement ring or jewelry item can be an overwhelming experience at times, so we are here to help make the process stress free. We know that jewelry represents love and life's most important moments, so we take the time to listen to your needs. Its not about making the sale here at BW James, its about empowering our customers to make an informed decision. We offer free custom design on all of our engagement rings, wedding bands and jewelry using state of the art 3D imaging  and virtual try on. We even guarantee they will love it and for up to 90 days we will do what it takes to make sure your completely satisfied with your purchase even if we have to remake it or trade it in for something else.       

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WHY CHOOSE US

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Free Insured, Fast, SHIPPING

Free UPS 2nd Day Shipping On Engagement Rings. Other Products Ship UPS Ground Or USPS Priority 

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Lifetime Warranty 

 Limited lifetime warranty.* This prong tightening, cleaning, sizing, 100% trade In-upgrades and more.

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Payment Plan Options, 90 Love It Guarantee 

0% APR and long term low APR plans.