icon
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Congratulations! Your order qualifies for free shipping Spend $0 more for free shipping.

Cyber Week! Save $40 Off $199 Or More. Auto-Applied At Checkout.

For 3 DAYS ONLY… we are having a Colossal Engagement Ring & Wedding Band Extravaganza. We have partnered with our manufacturer to offer some of the largest savings ever seen at BW James!

25% off your custom engagement ring or wedding band of $900 or more.**

1 Year Interest-FREE financing is available with NO down payment. Plus if you make an appointment at this link and show up to make any purchase we will give you an additional $100 off $900 or more. 
If you do not live by our locations give us a call or make a virtual appointment.  
Cleveland Store 3rd,4th,5th Knoxville Nov Oct 10th, 11th, and 12th

 Cleveland Store Make AppointmentKnoxville Store Make Appointment

Cleveland Store 3rd,4th,5th 
Knoxville Nov Oct 10th, 11th, and 12th
For 3 DAYS ONLY… we are having a Colossal Engagement Ring & Wedding Band Extravaganza. We have partnered with our manufacturer to offer some of the largest savings ever seen at BW James! 25% off your custom engagement ring or wedding band of $900 or more.** 1 Year Interest-FREE financing is available with NO down payment. Plus if you make an appointment at this link and show up to make any purchase we will give you an additional $100 off $900 or more. “Buy Like A Diamond Wholesaler” without having to travel across the world of course... With colossal savings made possible by our mine and factory direct, no haggle, rock bottom pricing. Some of you at this point must be wondering how a store that does not have "typical sales" because of our everyday low prices, is able to offer 25% off? Well, it's because we know times have been tough, and through rigorous negotiation with our suppliers, we have secured this special pricing for these 3 days only. There is only one catch, we are not able to extend this offer past three days, so make sure to make an appointment on this page to secure your spot. Choose from hundreds of diamond options to fit any budget, in all cut styles and sizes. Excluding center stone** Some exclusions apply- In-Store Only 

We’re bringing in a special “trunk show” of 1,000 to 1,500 dazzling rings, and diamonds, never before seen in our store… IN ADDITION to our regular, stunning engagement ring selection. Refreshments, appetizers, drinks! Design your own ring, just the way you want it… just the way you’ve dreamed it would be, with the help of our expert, full custom design team. We also DO NOT charge a custom design fee like most other local jewelers. “Buy Like A Diamond Wholesaler” without having to travel across the world of course... With colossal savings made possible by our mine and factory direct, no haggle, rock bottom pricing. Choose from hundreds of diamond options to fit any budget, in all cut styles and sizes.

Here are the deets…

We’re bringing in a special “trunk show” of 1,000 to 1,500 dazzling rings, and diamonds never before seen in our store… IN ADDITION to our regular, stunning engagement ring selection.

Refreshments, appetizers, drinks!

Design your own ring, just the way you want it… just the way you’ve dreamed it would be, with the help of our expert, full custom design team. We also DO NOT charge a custom design fee like most other local jewelers.

“Buy Like A Diamond Wholesaler” without having to travel across the world of course...
With colossal savings made possible by our mine and factory direct, no haggle, rock bottom pricing. Choose from hundreds of diamond options to fit any budget, in all cut styles and sizes.

PLUS…
No Down Payment Needed 
Get up to 3 years Interest FREE financing or 5 years at 9.99 apr on any purchase of $900 or more 

Don’t need financing?

Let us send you to a delicious mouth-watering dinner for 2 at Ruth’s Chris Steakhouse… ON US! ($100 Ruth’s Chris Gift Card.) If you would prefer a bass pro gift in replacement of the Ruth's Chris Dinner we would be happy to accommodate that request! 

Plus if you make an appointment at this link and show up to make any purchase we will give you a $25 Bass Pro Shop Gift Card! But don’t forget to mention the promo code ‘Bass Pro” 

Remember, it’s all for 3 days and space is extremely limited, so make your appointment today!  

Online store purchases during these days will also qualify for a gift card if above $900.

Nathan R

"Would give a 10 STAR review if I could! I had already purchased an engagement ring from another place, but after shopping here I returned it and bought an engagement ring, wedding band, and even a ring for me! They have a beautiful selection of men and women's rings, top notch quality diamonds, and fantastic customer service! I would highly recommend this jeweler to everyone!"

WHY CHOOSE US

Service icon

Direct Diamond Importer 

Direct Diamond Importer We buy Direct And Skip The Middle Man And Pass The Savings Along to You. Best Prices Guaranteed. Save 20%-50% Over Large Chain Jewelers.

Service icon

Lifetime Careplan

 Lifetime  care plan covers: damage of any kind due to wear and tear, center stone and accent stone replacement due to loss or chipping and cracking, prong re-tipping, sizing or ring exchanges, refinishing, rhodium plating, and broken or bent ring shanks. This warranty is available to purchase in-store at any location, or by phone for online orders. Warranty is nationwide, and travels with you as you move. If damage is beyond repair, a replacement will be issued. One full replacement per warranty limit.*

Service icon

 30 Day Love It Guarantee 

We guarantee they will love it and for up 30 days we will do what it takes to make sure your completely satisfied with your purchase even if we have to remake it or trade it in for something else.

3 Days Only! 

Hurry and make an appointment today to reserve your spot with one of our super helpful diamond experts at our most popular event of the year! 

Huge Selection 

 Huge Trunk Engagement Ring And Wedding Band Trunk Show. 1000-1500 rings and wedding bands to choose from, that have never before been in our store. Over 500 New Diamond Options!  And rock bottom direct prices. Our prices are 30-50% less than most jewelers in our area. 

 

Cart

Congratulations! Your order qualifies for free shipping Spend $0 for free shipping

No more products available for purchase

Your cart is currently empty.