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⭐⭐⭐⭐ ⭐ Rated Exceptional (5.0 Stars based on 30,000+ Customers) Family Owned Since 1948

Vacation Promo 

You Buy The Carats, We Buy The Vacation! Imagine cruising in the tropical and warm Caribbean sea, or winning big in Las Vegas. We at BW James Jewelers are thrilled to offer you a very special three-night Norwegian cruise, or  two-night elite hotel package at a Wyndham Properties with any ring purchase of $3,500 or more!* But Hurry! This offer expires at the end of August and we have a limited number of packages available, so make your appointment today at the links!

 Cleveland Store Make Appointment Going On Now
Knoxville Store Make Appointment Going On Now

Exclusive Offer:  Special three-night cruise, for two, or  two-night elite hotel package with any ring purchase of $3,500 or more!


Design your own ring, just the way you want it… just the way you’ve dreamed it would be, with the help of our expert, full custom design team. We also DO NOT charge a custom design fee like most other local jewelers.

“Buy Like A Diamond Wholesaler” without having to travel across the world of course...
With colossal savings made possible by our mine and factory direct, no haggle, rock bottom pricing. Choose from hundreds of diamond options to fit any budget, in all cut styles and sizes.

No Down Payment Needed 
Get up to 1 year Interest FREE financing or 5 years at 9.99 apr  

Make Your Appointment At These Links But Hurry Space Is Filling Up Fast....

Not valid on previous purchases or layaways. Includes accommodations for two for either a complimentary cruise or elite vacation package. Transportation, port fees and taxes are not included. Upgrades available for additional fee. There is a 90 day advance reservation required. Customers have up till Feb 1st, 2022 to book their trip. Limit one per customer. See or call store for details and full terms and conditions. 



Victoria Morris

"Michaela and Broderick are amazing. If I could choose more than 5 stars I absolutely would. My whole experience was beyond what I ever would have imagined. Not to mention that the ring quality is hands down, the very best. I didn't get the pushy sales person feel which is unheard of in this industry. Her only concern was that I got exactly what I was looking for and that my experience was perfect." Google Reviews 

Kendall Lane

"The best jeweler experience I had in my months of engagement ring shopping by far. There were many jewelers who were nice and kind, but BW stood out tremendously from the rest. I felt legitimately cared for being at the store and after leaving. They gave me a great price, a great experience, and the most beautiful ring I could have asked for by far. Easily 5 stars"
Google Reviews 


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