This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

⭐⭐⭐⭐ ⭐ Rated Exceptional (5.0 Stars based on 30,000+ Customers) Family Owned Since 1948

We Pay Your Sales Tax Event

Most Epic Offer Ever… Up to Twice The Savings Over Other Jewelry Stores with THIS little trick…

3 Day's Only! Exclusive Offer: We Pay Your Sales Tax On ANY Engagement Ring Or Wedding Purchase 
Interest Free Financing With No Down Payment 

We Pay Your Sales Tax Event 
Y’know, we call it Engagement Rings Direct for a reason. Our supplier relationships allow us to skip the wholesaler and pass better prices direct to you. Go ahead and check! We do… regularly… We call it our Everyday Best Price Promise. And when we pay your sales tax, your savings could easily approach 30%-50% over other local jewelers. But there’s a catch… This may be our most epic offer ever, but it’s short,  3 Day's Only!
Cleveland and Knoxville TN Store event dates below.
We’ve brought in a huge selection of engagement rings, diamonds, bands and more, and we can custom-design almost anything. Add 1 year interest free financing with nothing down. Make an appointment at the link below  to insure the best selection and service, because we do expect time slots to fill very fast!

Make Your Appointment Here 

*For customers who can not make it to our stores,
if you are looking to purchase
an engagement ring on our website on these days,
please message or call us at 423-790-7651

Victoria Morris

"Michaela and Broderick are amazing. If I could choose more than 5 stars I absolutely would. My whole experience was beyond what I ever would have imagined. Not to mention that the ring quality is hands down, the very best. I didn't get the pushy sales person feel which is unheard of in this industry. Her only concern was that I got exactly what I was looking for and that my experience was perfect." Google Reviews 

Kendall Lane

"The best jeweler experience I had in my months of engagement ring shopping by far. There were many jewelers who were nice and kind, but BW stood out tremendously from the rest. I felt legitimately cared for being at the store and after leaving. They gave me a great price, a great experience, and the most beautiful ring I could have asked for by far. Easily 5 stars"
Google Reviews 


 Plus if you make an appointment in advance and get a chance to win a free men's wedding band of your choice as a special BONUS!  


Congratulations! Your order qualifies for free shipping Spend $0 for free shipping
No more products available for purchase